Established in 1832, the Herefordshire & Worcestershire Chamber of Commerce is a private not-for-profit membership organisation working with over 1500 Members locally and is part of a national network made up of 22,000 businesses.
Herefordshire & Worcestershire Chamber of Commerce (HWCC) needed a reliable partner to manage their WordPress e-commerce website, fully integrated with Microsoft Dynamics for seamless two-way data syncing between the website and CRM. The challenges included maintaining 24/7 functionality, ensuring a user-friendly member portal, optimising performance, and addressing security concerns. Our approach focused on streamlining website operations by replacing the legacy Divi builder with Elementor for greater flexibility, reducing plugin dependency to minimise bloat with custom-coded solutions, and enhancing CRM integration for real-time updates.
We also suggested a secure, scalable hosting and a comprehensive management plan including performance monitoring, content updates, issue resolution, and SEO compliance. In short, we put our best foot forward, submitting a comprehensive tender which we hoped would be valued by HWCC based on our in-depth solution-driven approach. This solution would not only improve the website’s usability and reliability but also align with HWCC’s mission to provide better services and support to their members, fostering stronger engagement and operational efficiency.
Head of Marketing and Communications
The Herefordshire & Worcestershire Chamber of Commerce (HWCC) faced several challenges in maintaining and enhancing their WordPress e-commerce website, which serves as a critical platform for promoting their services, facilitating member engagement, and managing events and training bookings. A key challenge was to ensure seamless two-way integration between the website and their Microsoft Dynamics CRM, which handles complex data syncing for member accounts, product information, and order generation. The existing website struggled with plugin bloat, which affected performance and would make ongoing updates and maintenance inefficient. Furthermore, the Member Area, a vital resource for Chamber members, needed to be more intuitive and accessible to enhance user experience.
In addition to these technical hurdles, HWCC required 24/7 website functionality to support their growing member base while safeguarding sensitive data through robust security measures. The site also needed to reflect the Chamber’s goals and culture through modern, consistent design while staying fully optimised for e-commerce functionality. These challenges demanded a flexible, scalable solution that addressed immediate performance and usability concerns and ensured long-term sustainability to support HWCC’s mission of empowering businesses in the region.
Deux Digital proposes a tailored solution for HWCC, including transitioning to Elementor for flexibility, optimising performance by reducing plugin bloat, and ensuring seamless integration with Microsoft Dynamics CRM. Our reliable hosting, robust security, ongoing support, and SEO compliance ensure the site would remain functional, user-friendly, and aligned with HWCC’s goals.
As WordPress and CRM specialists, we are uniquely equipped to enhance HWCC’s website, streamline member engagement, and maintain data accuracy. Our expertise ensures a seamless, scalable solution, making Deux Digital the ideal long-term partner for this Chamber of Commerce’s digital needs.
An industry-leading hosting provider with WordPress and WooCommerce-optimised hosting solutions.
Ensure near-constant availability of the website with a 99.9% annual uptime guarantee.
Through our tailored approach, Deux Digital delivered a scalable, user-friendly solution that addressed HWCC’s challenges while aligning with its mission to support local businesses. By combining our expertise in WordPress development and CRM integration, we would enhance the website’s functionality, streamline member engagement, and ensure seamless operations. This partnership would improve the website’s performance and usability and provide HWCC with a reliable foundation for long-term digital growth and success.
