Managing your Meta Ads account with agency collaboration is essential for efficient advertising campaigns. Below is a step-by-step guide tailored for Deux Digital clients to seamlessly add agency partners to their Meta Ads account.
Step 1: Access Business Manager
Before adding an agency, you must have a Meta Business Manager account. If you do not already have one, visit the Meta Business Manager to create an account.
Step 2: Navigate to Business Settings
- Log in to your Meta Business Manager.
- Click on Settings in the left-hand panel.

Step 3: Add Partners
- Within Business Settings, locate and click on Accounts on the left-hand menu.
- Select Ad Accounts and choose the account you want to link with your agency.
- Click the Add People or Partners button.

Step 4: Assign Partner Permissions
- When prompted, select Partners and input the agency’s Business ID. Your agency partner should provide this ID.
- Assign the appropriate permissions. For most agencies, you will need to grant Full Control to ensure they can manage and optimise your campaigns effectively.
- Click Assign assets.

Step 5: Notify Your Agency Partner
Once the agency is added, they will receive a notification and can access your ad account. Ensure you inform them about their addition so they can verify and start working on your campaigns.